adX Search first to connect clicks with calls in sponsored links advertising.
01 August 2010
"The combination of a single point of entry into all major search engines and call tracking technology is a first-of-its kind and revolutionizes the sponsored links market." - Mikael A. Pettersson, Executive Chairman, adX Search AB.
“Now, search engine marketing firms can implement performance-based pricing by showing advertisers exactly how many inbound calls resulted from a sponsored links campaign and in doing so, recover revenue streams that were once lost.
Large-scale retailers, search engine marketing firms, agencies and yellow page directories can now seamlessly and simultaneously manage and monetize clicks and subsequent calls across multiple search engines, all through one gateway, the adXsearch platform.
Clients simply click to automatically insert unique, auto-generated local phone numbers within their sponsored links campaigns.
“We have essentially just dramatically increased the revenue potential for our clients by responding to the growth in mobile and local search, particularly on popular local search engines like Eniro, with Pay-Per-Call technology,” said Pettersson.
“Search engine marketing firms can now confidently implement more lucrative performance-based and CPA pricing models on paid search, with the knowledge that both clicks and calls are tracked and can be monetized, leading to much higher revenues.
Combined with our Search Centre offering that supports clients in optimizing their SEM campaigns, adX is clearly the one-stop-shop for search engine marketing solutions that reach all major search engines.”
adX Search AB is a leading provider of technology solutions for the increasingly complex global search marketing industry.
The adXsearch technology platform supports companies with a single gateway to search engines including Baidu, Bing, Eniro, Google, Kvasir and Yahoo!
The adX concept is based on a proprietary technology platform together with a Search Centre offering industry expertise for service & support.
Leading companies from a wide variety of industries around the world have chosen adX as their partner.
